UK food & drink swaps

Bored of the big brands? There’s somert else.

Search any supermarket favourite and we’ll dig out the alternatives — cheaper, indie, healthier, or just worth a punt — rated by people who’ve actually tried them.

• Cheaper

  Same vibe, less dosh.

• Indie

  Small makers, big flavour.

• Healthier

  Greener traffic lights.

• Similar taste

  Close enough to fool your nan.

• Own-brand

  The supermarket’s take.